We're not another agency We're an in-house team that accepts your company as our own.

Narrative Buddies pairs deep media insight with hands-on communications expertise — every account led by senior leadership, for founders who wanted something different from the usual overloaded agency roster.

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The edit

Most PR reads like PR. We edit it out before it ever reaches a journalist.

Drawing on both media insight and communications expertise, we know exactly which lines get an email archived — and which ones get a reply.

First draft

We are thrilled to announce a strategic milestone in our journey, revolutionising the industry with our best-in-class, synergistic solution.

Our client is a market leader poised for exponential growth, backed by marquee investors.

Filed copy

Three months after launch, the company has 1,200 paying customers and a founder willing to talk numbers.

Here's the actual problem they set out to fix, and why it wasn't obvious until they'd tried the wrong solution first.

Services

What's actually on the desk

We help brands sharpen their narratives, build founder visibility, secure meaningful media coverage, and create long-term thought leadership opportunities — scoped to what the story genuinely needs, not a bundled retainer padded with reports nobody reads.

Media relations

Getting the right journalist the right story

Direct pitching to reporters we know cover the beat — not a mass blast to a purchased list. We know what a good tip looks like because we've been the one deciding whether to run it.

Founder visibility

Building a founder journalists want to call first

Positioning, talking points, and interview prep that hold up under real questions — not just friendly ones.

Narrative strategy

Finding the story before the news cycle does

Every company has red flags a good reporter will eventually find. We help you get ahead of the narrative instead of reacting to it.

Thought leadership

Op-eds and bylines that sound like a person, not a press release

Drafted with an editor's ear for what a publication will actually run, not just what a founder wants to say.

How we work

Four calls, not four decks

We walk you through the plan on a call before you ever see a slide — so you're shaping the pitch, not reacting to one.

01 / discovery

We listen first

A working session to understand the business, the competitive noise, and what's actually worth telling.

02 / audit

We stress-test the story

The questions a skeptical reporter would ask, answered before they're asked.

03 / pitch cycle

We work the desk

Direct outreach to reporters and editors on the relevant beat, tracked end to end.

04 / relations

We stay on call

Ongoing media relationships so the next story doesn't start from zero.

Founders

Two desks, one byline

We informally cross-trained each other for years before it ever had a name. We wanted to build something different — every client is led hands-on by senior leadership, from the first call onward.

Media insight

The newsroom side

Years spent covering startups, fintech, and corporate finance for national and international outlets — reading hundreds of pitches a month, and knowing exactly which ones get opened.

Communications expertise

The strategy side

A comms career built on relationships across the press corps, translating a founder's story into the language a newsroom actually runs.

Track record

Quiet by design, visible where it counts

8–10

Engagements per quarter

Tier 1–2

Outlets across business and tech

Senior-led

Hands-on leadership on every account

Have a story worth telling properly?

Tell us what you're building and where it's misunderstood. We'll get back within a couple of days.